CITIZEN WATCH Global Network | MILAN DESIGN WEEK

Conveying the CITIZEN Brand's Allure from Milan

CITIZEN's product philosophy is "The Fusion of Technology and Beauty." With the belief that technology is meaningless without beauty, we have sought that "Beauty" in the microcosm of time. CITIZEN for the first time will exhibit at MILAN DESIGN WEEK in April 2014. The purpose of the exhibition is to demonstrate this philosophy in a venue and place far removed from our watch making roots. Reaching beyond our traditional expositions at watch and jewelry fairs CITIZEN is planning to connect to the over 320,000 influential people from more than 160 countries who attend this global design fair. Through our presence at the fair we will have the opportunity to connect with people from all over the world and share with them our vision for the future by fusing technology with design.

The installation's theme is "LIGHT is TIME." We will deliver a message to the world from Milan that CIITIZEN is a company that explores the relationship between light and time and instead of stopping in the present, CITIZEN continues its quest into the future.

RELEASE >>

VIRTUAL TOURMOVIEYou can view footage of the venue.

INSTALLATION

: We will have an installation with a "LIGHT is TIME" theme at the Triennale di Milano exhibition hall. The piece was fashioned by CITIZEN's design team and successful Paris-based architect Tsuyoshi Tane (DGT). Using 80,000 main plates, the basic component of a watch, the installation will produce a magical space in the exhibition hall. We will also portray the allure of CITIZEN design by simultaneously displaying a 1920s pocket watch that represents CITIZEN's origins, alongside our latest model the Satellite Wave F100 representing CITIZEN present.

PLANE VIEW >>

DGT is an international architecture practice founded in Paris in 2006, and is directed by Dan Dorell, Lina Ghotmeh and Tsuyoshi Tane. The winner of the international competition to design the Estonian National Museum, (to be completed in 2016), DGT has numerous ongoing projects globally, gaining the practice much attention worldwide. In 2008 U.K.-based ICON Magazine selected DGT among the "20 essential young architects." In 2012 DGT was a shortlisted finalist for the competition to design the New National Stadium of Japan. DGT has won numerous other prizes including the young architects prize from the French Ministry of Culture (2008), the Architects Association of Milan (2008), and the Red Dot Award (2013).
www.dgtarchitects.com

Message from Tsuyoshi TANE (DGT) >>

Yutaka Endo: Art Director & Producer at LUFTZUG

Born in Niigata in 1977, Endo produces unique creations involving music, video, design and computer technology, with a focus on contemporary dance. Since 2002 he has been involved in various fields of planning, working as an art director, producer and technical coordinator. In 2005 he founded LUFTZUG CO., LTD. out of a desire to engage in creative directing. LUFTZUG began its work with the intent of "establishing a role as a media intermediary." As a bridge between people, technology and ideas, Endo endeavors to bring productions into being that play a social role. LUFTZUG EUROPE was established in Amsterdam in 2012. Endo aims for heightened sensual exchanges and ubiquity by removing borders around where he works. Endo's work as a technical director has included the Canon MILAN DESIGN WEEK (2010-2012), the Panasonic MILAN DESIGN WEEK (2013), the Ginza Sony Building Installation (2011-2013), the Akihisa Hirata “Tangling" Exhibition in London (2012) and "Room of Objects, Sounds and Video" for the Design Ah! Exhibition (2013).