Message from the President

In recent years, CITIZEN has showcased a series of defining products based on its product policy of “The Fusion of Technology and Beauty”, incorporating CITIZEN’s proprietary Eco-Drive technology that powers watches wherever there is light, and set apart by distinctive design. CITIZEN is tireless in its dedicated pursuit of cutting edge technologies and state-of-art design, and in taking on the challenge of realising the ultimate in timepieces, as represented by its concept models. As a result, CITIZEN’s achievements are acclaimed worldwide.

Eco-Drive evolution continues still. CITIZEN is uncompromising in its ongoing dedication to both design and technology. CITIZEN brings distinctively Japanese creativity and quality to its watches, sharing the joy and excitement of what it does with the world.

Our presentation at BASELWORLD 2012 will once again demonstrate the ongoing innovativeness and evolution of CITIZEN’s watchmaking, and show visitors the boundless appeal of Eco-Drive in ways that will delight.