2021 COLLECTIONS

AMBILUNA


A sustainable watch that evokes the Earth's wonders

2020 COLLECTIONS

ROUND


A sustainable watch that resonates with gentle harmony

2020 COLLECTIONS

SQUARE


A sustainable watch with a bold beauty

NEWS

NEW COLLECTION 2022

CITIZEN L is releasing new models from Ambiluna Collection to mark the brand’s 10th anniversary.

AMBILUNA COLLECTION

The wonders of our planet. On your wrist.

A design created through the harmonious combination of the four elements: Fire, Earth, Air, and Water.
Made from sustainable materials to be worn with comfort and confidence.
Feel gratitude and respect for the many wonders of this planet of ours.

Inspired by WATER

The vivid blue of the sea

Deep blue sea, mother of life. Let her tender beauty enfold you the moment you put on the watch.

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Inspired by EARTH

An expression of admiration for Mother Earth

An homage to Mother Earth who has brought forth so much life. We admire her strength, patience and generosity.

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Inspired by FIRE

Like a blazing morning sun,
a hidden charm awakens.

Inspired by fire, like the vibrant rays of the morning sun that awakens all life. Feel the energy of the moment. Feel the hidden magic shining through.

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Inspired by AIR

Intangible yet palpable.

Light and transparent as the wind and the air. Sophisticated minimalism.

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CONCEPT

A sustainable watch as beautiful as the Earth.

The CITIZEN L design concept is The Sense of Wonder.
Seeking inspiration in the beauty and mystery of nature.

The light and the air, elusive yet real.
The majestic forms of the natural world.
The pure, instinctive vitality of living creatures.
Look around you. Our world is full of wonders.

We want our watches to faithfully express nature’s beauty.
That’s why we developed a new style of watchmaking.
Materials, packaging, even functions…
It’s all about being kind to people and the planet.

We want this planet of ours to stay beautiful forever.

CITIZEN L Sustainability

The power of nature

A CITIZEN proprietary technology,
turning sunlight and artificial light
into the energy to drive a watch.

Eco-Drive

The choices we make now impact our shared future

Our principles for choosing materials:
‘Select the sustainable option’
and ‘Do no one any harm.’

Sustainable materials

Our promise to the future

We want our planet to stay beautiful forever.
These are the practical steps we’re taking
to turn that hope into a reality.

Our promise