Inspired by May bells.
Designed to spread happiness.
Every time you look at your wrist,
you remember the joy of holding
that graceful flower in your hand.
Stylish and radiant
Bold with curved sapphire glass.
Yet soft with its curved case.
Embodying both flexibility and determination.
Inspired by four elements
The miracle of being at one with nature.
Fire, Air, Earth, and Water---
Inspired by the elements that make Earth so beautiful.
Listen to the heartbeat of this universe.
Listen to the rhythm of this sustainable watch.
A sustainable watch as beautiful as the Earth.
The CITIZEN L design concept is The Sense of Wonder.
Seeking inspiration in the beauty and mystery of nature.
The light and the air, elusive yet real.
The majestic forms of the natural world.
The pure, instinctive vitality of living creatures.
Look around you. Our world is full of wonders.
We want our watches to faithfully express nature’s beauty.
That’s why we developed a new style of watchmaking.
Materials, packaging, even functions…
It’s all about being kind to people and the planet.
We want this planet of ours to stay beautiful forever.
CITIZEN L Sustainability
The power of nature
A CITIZEN proprietary technology,
turning sunlight and artificial light
into the energy to drive a watch.
The choices we make now impact our shared future
Our principles for choosing materials:
‘Select the sustainable option’
and ‘Do no one any harm.’
Our promise to the future
We want our planet to stay beautiful forever.
These are the practical steps we’re taking
to turn that hope into a reality.