Eco-Drive 50th

LIGHT in BLACK Eco-Drive 50th Anniversary Edition

CONCEPT

When your path is lost in darkness,
let the light show you the way.

Light is the force that powers your watch.
let its rhythm carry you onward.

Time never moves backward.
The future is bright for those who keep moving.

With the light from tomorrow as your guide,
let your heart lead you forward.

MOVIE

ASIAN KUNG-FU GENERATION

ASIAN KUNG-FU GENERATION has written a new song for the movie.

ARTIST PROFILE

FEATURES

A limited edition from the Eco-Drive 50th Anniversary series.

A dial of sculptural texture and deep, nuanced black. Its five distinctive patterns marks the 50th anniversary of Eco-Drive technology, the depth reflecting CITIZEN’s enduring pursuit of innovation.

The dial also incorporates recycled materials, extending the philosophy of Eco-Drive technology to environmental responsibility.

COLLECTION

  • CC4078-51E
  • AT8384-58E
  • BN0264-53E
  • AT2576-68E
  • EW5636-55E

ARTIST PROFILE

ASIAN KUNG-FU GENERATION

MESSAGE

Hello, this is ASIAN KUNG-FU GENERATION.
Congratulations on the 50th anniversary of Eco-Drive.
We had the honor of composing the music for the commercial of the cross-brand collection “LIGHT in BLACK.”
The title of the song I wrote specifically for this project, “Times,” carries meanings related to eras.
With this piece, I wanted to express the journey so far, the present moment, and the future ahead—and the idea that because now will not last forever, it is precisely now that we should cherish and hold close.
In addition, a short movie capturing the recording process is available on YouTube, so please be sure to check it out.
*The short video is scheduled for release after June.

ASIAN KUNG-FU GENERATION

ASIAN KUNG-FU GENERATION

Formed in 1996, ASIAN KUNG-FU GENERATION is a Japanese four-piece rock band known for their emotionally charged sound and incisive Japanese lyrics. After making their major-label debut in 2003, they launched NANO-MUGEN FES., a music festival that has grown in scale year by year. By inviting international artists such as Weezer and Manic Street Preachers, the festival has actively introduced a wide range of musical genres to audiences.

In 2025, the band revived NANO-MUGEN FES. after an eleven-year hiatus, hosting artists from across the globe, and later that year performed as the opening act for Oasis at Tokyo Dome. Marking their 30th anniversary in 2026, ASIAN KUNG-FU GENERATION continue to influence the music scene with a powerful, generation-spanning presence.

ASIAN KUNG-FU GENERATION

Global Network

CITIZEN is a manufacture, a watch company that does all its manufacturing in-house, from crafting individual watch components to final assembly. A truly global watch brand, CITIZEN does business in over 140 countries worldwide.