MILAN DESIGN WEEK 2014

AQUALAND (1985)

A Turtle Swimming Leisurely through the Ocean

World's first diving watch equipped with an electronic depth indicator.
The concept behind this model was to leverage such technological expertise of CITIZEN in sensors and high water-resistance that any other watchmaker had not developed yet.
The professional institutions and instructors supported thorough researches and developments of newly installed features.
The design of the sensors’ partial expose helped customers recognize the CITIZEN’s product of among other competitors’ on display at the stores. Inspired by a turtle swimming leisurely through the ocean, this design won great reviews in the market. Its design spirit has inherited as the DNA of CITIZEN's diving watches.