Feb 27, 2012
CITIZEN - Official Sponsor of the ISU World Junior Figure Skating Championships 2012
The ISU World Junior Figure Skating Championships 2012 will be held in Minsk, Belarus, between February 27th and March 4th, 2012.
CITIZEN’s product policy is “The Fusion of Technology and Beauty,” and this approach to the art of watch-making has much in common with figure skating, where performances on ice embody the very highest levels of technique and beauty. CITIZEN has supported this much-loved winter sport as a major sponsor of the ISU figure-skating championships for the last 30 years and is proud to be part of the junior event again this year.
This sponsorship also enables CITIZEN to effectively communicate its leading brand image expressed by “The Fusion of Technology and Beauty” to a wider audience including promising younger skaters and their fans.