Global Network


Mar 08, 2012


CITIZEN is exhibiting at BASELWORLD 2012, the world’s largest watch and jewellery exhibition, held from March 8th to March 15th 2012. This is CITIZEN’s 27th appearance at BASELWORLD since 1986, with an array of compelling products based on “The Fusion of Technology and Beauty”, highly appraised worldwide.

In recent years, CITIZEN has focused on products that fuse innovative design with its proprietary Eco-Drive technology that powers watches wherever there is light. The concept models that have been exhibited since 2009 are proof of CITIZEN’s pursuit of the Eco-Drive concept, an indication of CITIZEN’s future watchmaking, and a symbol of the brand’s untiring dedication to turning an innovative concept into an actual product.

At BASELWORLD 2012, CITIZEN unveils two new concept models, displaying Eco-Drive innovations in ladies timepieces, and making for a thrilling encounter with Eco-Drive that is sure to be remembered. These Eco-Drive watches for ladies not only captures and turn light into the energy to power watches, but also emit light of their own in a unique and dramatic way. Our presentation at BASELWORLD 2012 will once again convey the sophistication of the CITIZEN brand and the ongoing appeal of Eco-Drive.


CITIZEN WATCH is a true manufacture d'horlogerie with a comprehensive manufacturing process that extends from creating a watch’s individual components to its final assembly. The company operates in more than 100 countries around the world. Since its founding in 1918, CITIZEN have held the belief of “Better Starts Now” — that is, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Sharing this belief, we have made watches, invented and improved technologies and explored the future of watches such as our propriety light-powered technology Eco-Drive and state-of-the-art satellite-synchronised timekeeping.