CITIZEN is pleased to announce the release of two new models from CITIZEN L at Baselworld 2017. The first model is from the Ambiluna collection—in its second year, the new Ambiluna features a limited colour to the lacquer-made Urushi-drop and comes with a special bangle. The second model is playful yet elegant design with large diamonds.

CITIZEN L is a ladies’ watch brand from CITIZEN which launched in Europe and North America in 2012 and now available in nearly 50 countries globally. CITIZEN proposes a new style of luxury watch for women who embrace their lives in the 21st century with beauty and power, having Yoshiko Ikoma as the brand advisor since 2016. CITIZEN defines ‘luxury’ as not a superficial glamour but the rich story and care that drives our product creation. This means disclosure of product material chart, commitment to being DRC conflict-free as well as our carbon footprint*. *see attached

Also, by featuring Eco-Drive*1 which keeps the watch ticking with any light source, anywhere in the world, all CITIZEN L watches produce no battery waste which is one of the many ways CITIZEN is working to create products that are socially and environmentally conscious.

Brand Concept

• *1：　Eco-Drive is CITIZEN’ s proprietary technology that powers watches using any natural or artificial light source, eliminating the need to replace batteries. Certified as an Eco Mark product for the first time in the watch industry.

Ambiluna Collection

To not ‘see’ but ‘feel’ time.
A new concept in a watch with moon-glazed sapphire crystal
World limited edition supervised by the architect, Mr. Sou Fujimoto

CITIZEN is proud to announce the release of the world’s limited edition of Ambiluna, a conceptual collection from CITIZEN L in Autumn 2017. The architect, Mr. Sou Fujimoto, recognized for his novel approach to architecture embodied in various global projects, continues to oversee the brand as its advisor.

• Design theme of Ambiluna, moon-glazed sapphire crystal, expressing the absolute light


“Absolute light,” - a concept proposed by the architect, Sou Fujimoto. It is a new design-led approach to watch that tells the concept of ambiguous time with the transience of light. The key feature is the moon-glazed sapphire crystal that takes its image from a soft and misty moon light. The rich expression of the gradual shift in the light is created by frosting a highly-translucent sapphire crystal. It is an entirely new concept in watches where it is not a tool to check time but to put on light itself. This moon-glazed sapphire crystal is featured in all Ambiluna models.

• Limited Edition: the presence of shadow that accentuates light

The distinctive motif at the 11 o’clock position is Urushi drops, a modern rendition of Japanese tradition of lacquer art of Urushi which is carefully crafted by time honored “Urushi Sakamoto.” The exquisite gradation of silver to black that extends inwards gives it a chic yet deep radiance in the light, like “Starry clouds”. By applying black colour to the design, we want to highlight the presence of shadow that in fact accentuates light,　hence the design concept “absolute light” is more highlighted. A single diamond is set between the case and Urushi drop, giving a beautiful tension in the design while functioning as an index to show 12 o’clock.

• Special bangle: “Ring of Light”

	CITIZEN L Ambiluna Collection
Ref	EW5499-54A
Launch	Autumn 2017
Projected price	USD 1,000
Limited Number	1,000 sets worldwide
Case / band	Stainless steel(with Urushi drop 1 diamond)/ stainless steel * Silver powder is used for Urushi drops.
Crystal	Sapphire Crystal
Dial colour	White
Size	diameter 27.3mm/ thickness 9.4mm *Design specification only
Movement	Caliber:B035 / Eco-Drive / Accuracy of ±15 seconds per month / Runs 7 months on full charge / WR 50
Carbon footprint	6.1kg
Other	Limited box Special bangle (brass + rhodium plating)

Special Collaboration

• With a large diamond droplet, inspired from oasis

	CITIZEN L
Ref	EW5524-16E	EW5520-84D	EW5528-82E
Launch	Autumn 2017
Projected price	USD 1,040	USD 1,140	USD 1,150
Limited Number	3,000 pcs worldwide
Case / band	Stainless steel (with 1 diamond) / Synthetic satin leather	Stainless steel (with 1 diamond) / Stainless steel
Crystal	Sapphire Crystal (with 2 diamonds)
Dial	Black (with 2 diamonds)	Mother of pearl (with 2 diamonds)	Black (with 2 diamonds)
Size	diameter 32.5mm/ thickness 8.3mm *Design specification only
Movement	Cal: B036 / Eco-Drive / Accuracy of ±15 per month /Runs for about 7 months on full charge / WR 50
Carbon footprint	6.6kg	9.2kg
Total carat of diamonds	0.12ct

• ●The final design and specifications are subject to change without notice.
• ●Eco-Drive is registered trademarks or trademarks of Citizen Watch Co., Ltd.
• ●The availability, specifications and related information such as product code for the models featured in this site, may vary by markets.If you would like to know more details, including the availability of this products in your area, please select your "Local Website" from our global site.

<About CITIZEN WATCH>
CITIZEN WATCH is a true manufacture d'horlogerie with a comprehensive manufacturing process that extends from creating a watch’ s individual components to its final assembly. The company operates in more than 130 countries around the world. Since its founding in 1918, CITIZEN have　held the belief of “Better Starts Now” — that is, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Sharing this belief, we have made watches, invented and improved technologies and explored the future of watches such as our proprietary light-powered Eco-Drive technology and state-of-the-art satellite-synchronised timekeeping.