With its sustainably produced line of women’s watches, CITIZEN L has championed the effort to manufacture sustainable watches that prioritize the preservation of our global environment and societies of people worldwide. The first in the CITIZEN brand lines to adopt synthetically lab-grown diamonds, CITIZEN L uses these to express the natural beauty of Earth elements for the AMBILUNA*1 collection. This collection of women’s watches features a new model inspired by “water” and two other models influenced by mineral elements.

Price and release date are to be determined.

Since 2016, CITIZEN L’s core identity has been about manufacturing sustainable watches of ex-quisite designs. With Earth’s feminine beauty as our inspiration, CITIZEN L has showcased sus-tainable manufacturing of timepieces that demonstrate its deep-rooted commitment toward the environment, people and society.

All models feature the innovative Eco-Drive*2 system utilizing light to power watches and does not require periodic battery replacement. What’s more, sustainably produced materials adopted in the construction support environmental initiatives without sacrifice to utility.
*Ethical commitment: see reference material below. at bottom

This new CITIZEN L model is incorporated into CITIZEN L’s signature “AMBILUNA collection”. In-spired by “water” — one of four natural elements*3 that make up all things — the new model philosophically completes the connection of the Earth to our future. The current models intro-duced in 2020 were inspired by the three elements: “Earth, Fire and Air.”

Further, two limited-edition models influenced by “minerals” will be included in the AMBILUNA collection. Drawing on the organic transformations of mineral elements over Earth’s long geo-logical evolution, these new models incorporate many stunningly unique colors and patterns.

CITIZEN L continues to pursue sustainable manufacturing that emphasizes the importance to the environment, our global society and people the world-over.

• *1: AMBILUNA: Iconic collection in the CITIZEN L brand. The prefix “ambi” is a reference to the ambient environment of light and wind, and ambiguity which suggests the natural, mysterious changes that occur in nature. This is combined with “luna” in reference to the influences of the moon.
• *2: Eco-Drive is CITIZEN’s proprietary technology that powers watches using any natural or artificial light source, eliminating the need to replace batteries. Certified as an Eco Mark product for the first time in the watch industry.
• *3: The Four Elements: This is based on the concept of the Four Elements, which states that the world is composed of four naturally occurring elements: Earth, Water, Fire, and Air. The concept of the "four elements" is said to have originated in ancient Greece.
• *4. UpDRIFT™: An initiative to recycle PET bottles and other materials collected through river and beach cleanup activities and recycle them as resources and products with less environmental impact.
• *5: Super Titanium™ is CITIZEN’s proprietary technology to treat solid titanium with surface hardening technology. It is at least 5 times harder than stainless steel. In the 50 years since CITIZEN introduced the world’s first titanium watch, Super Titanium™ continued to evolve. It is highly resistant to scratches, light-weight and gentle to the skin for excellent wearing comfort. (Vickers hardness of stainless steel is about 200 Hv).
• *6: Duratect is Citizen's proprietary surface-hardening technology. Duratect is a general term for a technology that increases the hardness of metal surfaces such as stainless steel and titanium, protects the watch body from scratches and small abrasions with excellent wear resistance, and maintains the brilliance of the material for long periods of time. Treating platinum with this process — a soft precious metal with a Vickers hardness of 50-110Hv — succeeds in increas-ing the hardness to 1,000Hv. In addition to strengthening hardness, the treated platinum is characterized by a bright, transparent-like color, which makes the watch shine even more brilliantly. (Vickers hardness of stainless steel is about 200Hv). Duratect DLC achieves Vickers hardness of 1,000-1,400 by creating an amorphous carbon hard film—mainly composed of carbon and hydrogen—on the surface of the material.
• *7: Piñatex®: Often called "pineapple leather,” this alternative material to animal skin leather products is made entirely of discarded pineapple leaves and extracted fibers. In addition, the by-product extracted from the fiber is used as a natural fertilizer and bio-fuel due of its rich nutrient content, and leaves no waste.
• *8: ECOPET®: Polyester fiber regenerated by recycling technology using collected PET bottles and other discarded materials. Compared to petroleum-based products, ECOPET results in reduced CO2 emissions, and offers flexible, soft material properties.

• *Eco-Drive, Super Titanium™, Duratect, are registered trademarks or trademarks of Citizen Watch Co., Ltd.
• *Piñatex® is a trademark of Ananas Anam UK Limited
• *ECOPET® is a trademark of Teijin Co., Ltd.
• *The availability, specifications, and related information such as product code for the models featured in this site, may vary by markets. If you would like to know more details, including the availability of this products in your area, please select your "Local Website" from our global site.