21 February 2025
CITIZEN
New CITIZEN TSUYOSA 37 mm Models
CITIZEN Watch is releasing three new models from its TSUYOSA collection that bring color and fun to the everyday. This is the first time that compact 37 mm models have been launched from the collection.
CITIZEN TSUYOSA 37 mm
Left: NJ0200-50L
Center: NJ0200-50Z
Right: NJ0200-50X
TSUYOSA watches feature simple and timeless designs with a stylish, sporty twist. The name TSUYOSA is taken from the word for strength in Japanese.
The key feature of TSUYOSA models is the range of color variations available to suit any taste. The collection includes multiple color variations, including bright colors that evoke happiness and joy. For the first time, CITIZEN is launching 37 mm models from the collection to expand the range of options even further. There are three dial colors to choose from: Ice Blue, Pastel Pink, and Dark Green.
The bright, refreshing Ice Blue color is the same as the popular 40 mm NJ015 series (model number NJ0151-88M).
The Pastel Pink dial has a soft and gentle pink hue that exudes warmth and calming energy.
The Dark Green dial is a subdued yet stylish choice, featuring a slightly different shade of green to the 40 mm Green NJ015 model (model number NJ0150-81X).
All of these models provide superior functionality for use as everyday timepieces including water resistance to 5 BAR, sapphire glass, and a smooth and comfortable bracelet.
The TSUYOSA collection continues to offer a range of appealing timepieces that allow anyone to express their individual style.
Product Specifications
- Magnifier over the date window at the 3 o’clock position
- Lume on the hands and indices
- The crown sits at the 4 o’clock position to maintain the watch’s sleek, slimline silhouette.
- The case features chamfering and fine brushed finishes, and the polishing of the case and bracelet, and the smooth, rounded links make the watches incredibly comfortable to wear
- Sapphire glass
The story behind TSUYOSA
Original NH299 Series
The TSUYOSA collection reimagines the look of the NH299 series, which was one of CITIZEN's best-selling mechanical watch lines in the late 1990s and early 2000s, especially in overseas markets. The NH299 series was a landmark collection in CITIZEN’s history as it marked a time when CITIZEN was using stainless steel in its watches. Many other affordably-priced watches were made out of brass at the time. Stainless steel made the NH299 collection more robust and practical, distinguished by elegant finishing, including hairline finishing on the upper surface of the case to contrast with mirror polishing on the bezel and the center links of the bracelet.
Product Specifications
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| Brand | CITIZEN TSUYOSA 37mm | ||
|---|---|---|---|
| Model | NJ0200-50L | NJ0200-50Z | NJ0200-50X |
| Launch | 2025 Spring | ||
| Price | USD 375 (projected) | ||
| Case / Band | Stainless Steel | ||
| Dial | Ice Blue Colour | Pastel Pink Colour | Dark Green Colour |
| Glass | Sapphire glass | ||
| Case diameter / thickness | 37.0mm ／11.5mm （design specifications only） |
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| Specifications | Cal.8210 /Automatic & Manual winding /Accuracy of average－20～+40 sec/day */ Running time of approx. 42 hours (when fully wound)/Frequency: 21,600 vph / 21 jewels / stop second function ■ Luminous (Hands+Indices) ■ Water resistant to 5 BAR ■ Transparent case back |
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Reference (Now in stock)
 |
 |
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| Brand | CITIZEN TSUYOSA | ||
|---|---|---|---|
| Model | NJ0151-88M | NJ0150-81Z | NJ0150-81X |
| Price | USD 375 (projected) | ||
| Case / Band | Stainless Steel | ||
| Dial | Ice Blue Colour | Yellow Colour | Green Colour |
| Glass | Sapphire glass | ||
| Case diameter / thickness | 40.0mm ／ 11.7mm（design specifications only） | ||
| Specifications | Cal.8210 /Automatic & Manual winding /Accuracy of average－20～+40 sec/day */ Running time of approx. 42 hours (when fully wound)/Frequency: 21,600 vph / 21 jewels / stop second function ■ Luminous (Hands+Indices) ■ Water resistant to 5 BAR ■ Transparent case back |
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- *Accuracy measured in a stationary position. Due to the characteristics of mechanical watches, daily accuracy may be outside stated figures due to variations in conditions of use (including length of time worn, the position of the watch, wrist movement, and the winding of the spring).
<About CITIZEN>
CITIZEN WATCH is a true manufacture d'horlogerie with the capabilities to carry out the entire watch manufacturing process in-house, from creating a watch’s individual components to its final assembly and adjustment. The company operates in more than 140 countries and regions around the world. Since its founding in 1918, CITIZEN has held the belief of “BETTER STARTS NOW” — that is, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Sharing this belief, we began making mechanical watches, invented and improved technologies and explored the future of watches such as our proprietary light-powered Eco-Drive technology.
- *The final design and specifications are subject to change without notice.
- *The availability, specifications, and related information, such as the product code for the models featured in this site, may vary by markets. If you would like to know more details, including the availability of these products in your area, please select your local website from our global site.