CITIZEN began its sponsorship of ISU figure skating competitions in 1982, and it is the longest standing ISU official sponsor, supporting figure skating for almost 40 years.
CITIZEN’s Better Starts Now brand statement is the simple belief that, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Since 1918, CITIZEN has dedicated itself to providing quality watches to people all over the world, consistently opening up new possibilities in watchmaking over the years.
CITIZEN’s approach to craftsmanship has much in common with elite figure skaters and their endless pursuit of perfection. Like us, they focus on enhancing each element of their performance, constantly pushing boundaries to reach new levels of technical and artistic excellence.
This season, CITIZEN will continue to support athletes who are striving toward the pinnacle of their sport.