Achieving accountability
on a planetary scale
As a member of 1% for the Planet, we give back
1% of the sales of CITIZEN products*
to environmental causes.
*Sales at the official CITIZEN online store in Japan and CITIZEN FLAGSHIP STORE TOKYO & OSAKA
A global network committed to protecting
and restoring our planet
1% for the Planet is a non-profit organisation that encourages businesses to contribute to the protection of the natural environment. It was established in 2002 by Yvon Chouinard, the founder of outdoor clothing company Patagonia, and Craig Mathews, the founder of Blue Ribbon Flies, a fly fishing equipment store in Montana.
Business and individual members contribute to the conservation and restoration of the environment by donating 1% of their turnover to high-impact NPOs with an environmental focus. These environmental partners are rigorously screened and selected based on their fit with the guidelines that govern 1% for the Planet’s six core issues: climate, food, land, pollution, water and wildlife. Members are free to select from thousands of registered projects and can donate according to their own priorities. 1% for the Planet is expanding fast; it now has over 5,500* business members in more than 60 countries worldwide, with a focus on Europe and North America.
* As of April 2023
Learn more about 1% for the Planet
Teaming up with consumers to build a
sustainable future
CITIZEN shares the philosophy of Yvon Chouinard, one of 1% for the Planet’s two founders. Chouinard believes that “returning 1% is not philanthropy, but a cost of doing business and an absolute necessity for us living on this planet.”
In April 2023, CITIZEN joined 1% for the Planet and started to donate 1% of the turnover from CITIZEN branded products* to environmental causes. It is part of our sustainable management policy, which has identified responding to climate change and helping to build a recycling-oriented society as key global challenges.
When consumers choose CITIZEN products, they are showing themselves to be in sympathy with our efforts to promote a sustainable society. And we are committed to working with consumers to take the necessary actions to build a more sustainable future. While the individual steps we take may be small, we are confident that joining forces will enable us to leave a better world for future generations.
* Sales at the official CITIZEN online store in Japan and CITIZEN FLAGSHIP STORE TOKYO & OSAKA
Learn about the key projects CITIZEN is
supporting through 1% for the Planet.
We forged a partnership with General Incorporated Association More Trees, which conserves forests with a motto in mind: “Connecting cities and forests.” Together, we will advance forest conservation activities.
“CITIZEN Forests”
Neba-mura, Nagano
We began creating “CITIZEN Forests” in Neba-mura, Shimoina-gun, Nagano in June 2024. Neba is a village steeped in natural beauty, located at the southernmost point of southwestern Nagano Prefecture, with mountain forests covering 92% of its area. While carrying out forest conservation activities, we will support “creating diverse forests” by organising events and workshops to educate and inspire thinking about forests and producing products utilising domestic timber.
About General Incorporated Association More Trees
More Trees is a forest conservation organisation founded by Japanese musician Ryuichi Sakamoto, and led by Japanese architect Kengo Kuma. More Trees plans and organises various programs aimed at creating a “society where forests and people coexist for generations to come,” guided by a motto: “Connecting cities and forests.”
These programs include “More Trees Forests”—a collaborative effort with local communities for forest conservation, the planning and development of products and services utilising domestic timber, and sharing of information and the appeal of forests through seminars and events.
Learn more
CITIZEN Forests
Commemorative tree planting
CITIZEN is a member of 1% for the Planet.
