Giving form to the joy of ownership.
Advanced and innovative design
We wanted to make a watch that was deeply satisfying to wear. We were every bit as fanatical about the aesthetics of the watch itself as we were about the aesthetics of the movement inside. Inspired by concepts like “advanced,” “innovative” and “cutting edge,” the look combines strength and sharpness in a manner wholly suited to a mechanical watch that embodies the new direction of Citizen Watch Group.
A bold case with no lugs.
The embodiment of innovation
The design, which is all about “advanced” and “innovative,” uses bold, clean surfaces with no lugs. In fact, the whole design is characterised by a series of sharp surfaces that extend from case to bracelet. To display the solid stainless steel to maximum advantage, we combine rough hairline and mirror finishes to give the watch the tactile qualities of an industrial product. The play of light on the case and bracelet give the watch tremendous character and presence, especially when it is being worn.
A richly expressive dial
born of cutting-edge technology
The design concepts of “advanced” and “innovative” are also in evidence in the dial. Electroforming—a sophisticated electrodeposition technology—is used to give the dial a sand-ripple-like texture. The uneven surface cast shadows which in turn generate the subtlest and most delightful colour variations. The small second sub-dial at 6 o’clock is another distinctive feature.