CITIZEN unveiled the world’s first titanium watch in 1970,
one year after man first set foot on the moon.
That, however, was only the start of a long quest.
We’ve been single-mindedly pursuing
the ideal material for a watch ever since.

Stronger. More elegant. More comfortable.
It is because we believe in titanium’s potential
that we have spent half a century refining our technology.

Lightweight. Scratch resistant.
Gentle on the skin. Rust resistant.
CITIZEN Super Titanium™.

Now the material we created for watches
is about to be used for lunar exploration.

And the dream does not end there.
We are still working on a future where everyone
can wear their watch with confidence and in comfort.