BETTER
STARTS
NOW
is CITIZEN’s belief that it is always possible to make something better, and now is the time to start doing it.
CITIZEN has always believed in a future where better solutions can be found.
We turn those solutions into reality through our watchmaking.
Super Titanium™ successfully combines strength and lightness with a beautiful appearance.
The pursuit of functionality melds with the ever-changing zeitgeist to create new value in the form of beauty and elegance.
The brilliance of Super Titanium™ embodies CITIZEN’s unwavering dedication.
Springing from the past. Persisting into the future.
Super Titanium™ is a CITIZEN proprietary material. We make it by treating titanium with DURATECT,
our proprietary surface-hardening technology.
Titanium is naturally an extremely soft and difficult-to-machine metal.
Processing titanium into a meticulously crafted product is a major challenge.
CITIZEN has developed titanium-processing technologies based on decades of research into the metal.
Lightweight.
Corrosion- resistant.
Gentle on the skin
PressingMachining Polishing
Beautiful appearance
DURATECTSurface-hardening technology
Scratch resistance
behind Super Titanium™
The secret to a beautiful watch.
DURATECT colour variations
DURATECT is a CITIZEN proprietary surface-hardening technology. It protects the pristine appearance of the watch by treating the surfaces of the case and bracelet materials via special processes. There are many surface-hardening technologies. Of these, DURATECT alone is recognised as having achieved hardness levels of over 1,000 HV and met the very highest quality standards. Sakura pink, DLC Blue, Amber yellow—the list goes on. None of our competitors can match DURATECT for its range of distinctive colours.
SCRATCH RESISTANT
Technologies for
surface coating
DENT RESISTANT
Technologies for hardening the actual materials
SCRATCH and
DENT RESISTANT
Hybrid technologies for both coating and hardening
Duratect line up
DURATECT Titanium carbide
Hardness: approx. 1,000–1,100 HVThe masculine-looking silver colour capitalises on titanium’s natural hue. This was the first version of DURATECT to be commercialised.
DURATECT DLC
Hardness: approx. 1,000–1,400 HVThis adaptation of industrial-use diamond-like carbon (DLC) for watches is a CITIZEN proprietary technology. In addition to the gorgeous black hue, superior scratch resistance and smoothness to the touch typical of DLC, it is hypoallergenic and has an external appearance suitable for jewellery watches.
DURATECT DLC Blue
Hardness: approx. 1,000–1,400 HVThis blue DLC was created through a sophisticated technology that controls the reflection and refraction of light with great precision. The shine—developed only after overcoming numerous technical challenges—interacts with the circumambient light to generate a gorgeous sense of depth.
DURATECT DLC (Recrystallized titanium)
Hardness: approx. 1,000–1,400 HVA DURATECT DLC coating is applied to a crystal pattern created by heat-treating titanium according to a proprietary method. The shine of the crystals changes depending on the viewing angle. This makes for a beautiful look that is at once unique and rich in variety.
DURATECT Pink
Hardness: approx. 1,000–1,500 HVThis pink colour combines scratch hardness with an atmosphere of lush elegance. Reminiscent of the sun’s warm radiance, its soft glow adds a distinct note of refinement to the wearer.
DURATECT Amber yellow
Hardness: approx. 1,700–2,300 HVA soothing yellow gold that guards against metal allergies, this colour is a long-standing favourite with all ages and genders. Boasting exceptional hardness, it can be used for both daily watches and dress watches.
DURATECT Sakura pink
Hardness: approx. 1,000–1,500 HVThis pale and gentle pink evokes the beautiful, delicate colour of cherry blossoms against a slate grey sky in springtime. Sophisticated and serene, this subtle colour never loses its pristine beauty.
DURATECT MRK
Hardness: approx. 1,300–1,500 HVThis version of DURATECT hardens the surface of the actual materials to make them resistant to nicks and bumps as well as scratches. Because it works directly on the titanium materials, it has excellent hypoallergenic properties at the same time as highlighting titanium’s beautiful purity by accentuating its natural shine and texture.
DURATECT Platinum
Hardness: approx. 1,000–1,100 HVThe silver colour is derived from the translucent brilliance of platinum. Watches treated with it shine extraordinarily vividly in pale moonlight.
Beauty and functionality
that embody our quest
for knowledge and new technologies
The shine of
Super Titanium™.
Time has never
looked so good.
DURATECT: CITIZEN’s proprietary surface-hardening technology.
We attained a variety of superb finishes through a relentless series of improvements.
Now, through our technology, we have created a world where titanium can be truly beautiful.
Stronger.
More beautiful.
More comfortable.
Our quest for the ideal material for watches culminated in Super Titanium™. Titanium’s supposed natural drawbacks include being ‘soft and easily scratched’ and being ‘unable to express rich colours, impossible to polish to a fine finish and having no shine.’ We overcame all these disadvantages—and by doing so, we opened up new possibilities for watch materials.
Discover the four advantages of this technology.
Born of
technological progress.
A CITIZEN technology
Titanium is so difficult to machine that in Japan it is known as ‘the material that makes craftsmen weep.’
Through our unrivalled craftsmanship and years of R&D, CITIZEN successfully overcame titanium’s inherent shortcomings. Learn about our cutting-edge research and technologies. It’s a story of challenges faced and challenges overcome.
