BETTER
STARTS
NOW
is CITIZEN’s belief that it is always possible to make something better, and now is the time to start doing it.
CITIZEN has always believed in a future where better solutions can be found.
We turn those solutions into reality through our watchmaking.
Super Titanium™ successfully combines strength and lightness with a beautiful appearance.
The pursuit of functionality melds with the ever-changing zeitgeist to create new value in the form of beauty and elegance.
The brilliance of Super Titanium™ embodies CITIZEN’s unwavering dedication.
Springing from the past. Persisting into the future.
Super Titanium™ is a CITIZEN proprietary material. We make it by treating titanium with DURATECT,
our proprietary surface-hardening technology.
Titanium is naturally an extremely soft and difficult-to-machine metal.
Processing titanium into a meticulously crafted product is a major challenge.
CITIZEN has developed titanium-processing technologies based on decades of research into the metal.

Lightweight.
Corrosion- resistant.
Gentle on the skin

PressingMachining Polishing
Beautiful appearance

DURATECTSurface-hardening technology
Scratch resistance
behind Super Titanium™
The secret to a beautiful watch.
DURATECT colour variations
DURATECT is a CITIZEN proprietary surface-hardening technology. It protects the pristine appearance of the watch by treating the surfaces of the case and bracelet materials via special processes. There are many surface-hardening technologies. Of these, DURATECT alone is recognised as having achieved hardness levels of over 1,000 HV and met the very highest quality standards. Sakura pink, DLC Blue, Amber yellow—the list goes on. None of our competitors can match DURATECT for its range of distinctive colours.

SCRATCH RESISTANT
Technologies for
surface coating
DENT RESISTANT
Technologies for hardening the actual materials
SCRATCH and
DENT RESISTANT
Hybrid technologies for both coating and hardening
Duratect line up
Beauty and functionality
that embody our quest
for knowledge and new technologies
The shine of
Super Titanium™.
Time has never
looked so good.
DURATECT: CITIZEN’s proprietary surface-hardening technology.
We attained a variety of superb finishes through a relentless series of improvements.
Now, through our technology, we have created a world where titanium can be truly beautiful.

Stronger.
More beautiful.
More comfortable.
Our quest for the ideal material for watches culminated in Super Titanium™. Titanium’s supposed natural drawbacks include being ‘soft and easily scratched’ and being ‘unable to express rich colours, impossible to polish to a fine finish and having no shine.’ We overcame all these disadvantages—and by doing so, we opened up new possibilities for watch materials.
Discover the four advantages of this technology.

Born of
technological progress.
A CITIZEN technology
Titanium is so difficult to machine that in Japan it is known as ‘the material that makes craftsmen weep.’
Through our unrivalled craftsmanship and years of R&D, CITIZEN successfully overcame titanium’s inherent shortcomings. Learn about our cutting-edge research and technologies. It’s a story of challenges faced and challenges overcome.
