Celebrating the 10th Anniversary of CITIZEN’s brand of sustainable watches
New models incorporate biomimicry*1, inspired by the structures of living things and the beauty of nature

CITIZEN is releasing four new watch models from the CITIZEN L signature AMBILUNA*2 collection of sustainable watches that blend technology with kindness to people and the environment. These four new models, including a special 10th anniversary model, are designed to evoke the Four Elements*3 – Earth, Water, Fire, and Air – and integrate aspects of biomimicry inspired by the structures of living things and the beauty of nature.

CITIZEN L Ambiluna EM1007-47E 10th anniversary limited edition of 1050 pieces worldwide

[Product Features]

■Four sustainable watches inspired by Earth, Water, Fire, and Air

The signature AMBILUNA collection from the CITIZEN L brand incorporates a sustainable approach to manufacturing. Four new models inspired by the Four Elements – Earth, Water, Fire, and Air – reflect the beauty of our planet and its ability to give life to countless plants and animals.

The limited-edition Fire model (EM1007-47E) will be released worldwide and comes with a scarf created in collaboration with HERALBONY*7, an experimental art unit featuring works by artists with disabilities.

■Design process supervised by biologist Dr. Shin-Ichi Fukuoka

- Strikingly beautiful dial created by structural coloration

Structural coloration is the phenomenon that creates the beautiful colors displayed by Morpho butterflies and jewel beetles. The colors appear when microstructures reflect specific wavelengths of light. The effect is produced by structural inks developed by Fujifilm, and this is the first time that this special ink has been used in the watch industry. The innovative watch dials, which produce colors when light is reflected by the surface, were developed jointly by Fujifilm and CITIZEN. Each model expresses one of the Four Elements – the bounty of the earth (EM1003-48X), the flow of cool water (EM1005-42L), the sun emerging from the horizon (EM1007-47E), and a refreshing breeze (EM1006-40A) The watches keep time with the power of light and the dials reflect light to produce an array of beautiful colors found in nature. All models feature lab-grown diamonds*8 on the dial. The limited-edition global model has additional special features including four lab-grown diamonds as well as a gold accent at the 10 o’clock position to celebrate the 10th anniversary of CITIZEN L.

- Knitted watch band that mimics the porous structure of sea sponges

The bands incorporate a polyester material called ECOPET® made from recycled clothing and used plastic bottles, and they are knitted using WHOLEGARMENT®. WHOLEGARMENT® is seam-free to eliminate waste from fabric cutting, thereby minimizing the amount of yarn used in this environmentally-conscious product. Each hand-washable knitted band mimics the porous structure found in sea sponges to deliver superior stretch and durability. All models also come with an interchangeable stainless steel mesh band with a beautiful sand ripple pattern.

■Light-powered Eco-Drive*9

All models are equipped with CITIZEN’s proprietary light-powered Eco-Drive technology that transforms sunlight and artificial light into energy to power the watch. Power is stored in a secondary battery, eliminating the need for regular battery changes, and reducing the number of used batteries that are thrown away.

• *1 Biomimicry: Learning lessons from the structures and functions of living things found in nature.
• *2 AMBILUNA: Iconic collection in the CITIZEN L brand. The prefix “ambi” is a reference to the ambient environment of light and wind, and ambiguity which suggests the natural, mysterious changes that occur in nature. This is combined with “luna” in reference to the influences of the moon.
• *3: The Four Elements: This is based on the concept of the Four Elements, which states that the world is composed of four naturally occurring elements: Earth, Water, Fire, and Air. The concept of the "four elements" is said to have originated in ancient Greece.
• *4 ECOPET®: Polyester fiber regenerated by recycling technology using collected PET bottles and other discarded materials. Compared to petroleum-based products, ECOPET results in reduced CO2 emissions, and offers flexible, soft material properties.
• *5 WHOLEGARMENT® is a proprietary technology developed by SHIMA SEIKI that allows the production of seam-free knitwear using their world-first WHOLEGARMENT® knitting machine.
• *6 Structural color ink: Pigment-free ink that produces colors using microstructures contained in the ink film. This inkjet ink creates true structural colors when light is reflected by the surface.
• *7 HERALBONY: An art life brand with a mission to release the unique creativity of everyone. The experimental art unit behind the brand aims to create new culture with artists living at welfare facilities. Over 2,000 pieces of art data have been created through art licensing agreements with artists with intellectual disabilities all over Japan.
• *8 Lab-grown diamonds: Diamonds created in a lab that have the same hardness and brilliance as natural diamonds. All lab-grown diamonds used by CITIZEN are made in a lab, rather than being mined from the earth, making them ethical products created in adherence with the highest level of environmental, safety, and labor standards.
• *9 Eco-Drive is CITIZEN’s proprietary technology that powers watches using any natural or artificial light source, eliminating the need to replace batteries. Certified as an Eco Mark product for the first time in the watch industry.

<About CITIZEN L>

CITIZEN L offers elegant and feminine designs inspired by the beauty of nature. Sustainability was established as the brand’s core value in 2016 and, since then, CITIZEN L has continued to provide sustainable watches that reflect the beauty of our planet while upholding the brand’s commitment’ to caring for both people and the global environment. All CITIZEN L watches are equipped with light-powered Eco-Drive technology that eliminates the need for regular battery changes. CITIZEN L watches aim to create a more sustainable future by using sustainable materials that deliver beauty and functionality without sacrificing the wellbeing of others.

CITIZEN L Special Website https://www.citizenwatch-global.com/citizen_l/special/index.html

Citizen L Official Instagram @citizenlwatch https://www.instagram.com/citizenlwatch/

<About CITIZEN>

CITIZEN WATCH is a true manufacture d'horlogerie with the capabilities to carry out the entire watch manufacturing process in-house, from creating a watch’s individual components to its final assembly. The company operates in more than 140 countries around the world. Since its founding in 1918, CITIZEN has held the belief of “Better Starts Now” — that is, no matter who you are and what you do, it is always possible to