WATCH MOVIEMake Time for YourselfImaginative. Inspiring. Innovative.
A watch of infinite possibilities.
STORY
The essence of Eco-Drive Riiiver: The watch that will update your lifestyle.
The essence of Eco-Drive Riiiver: The watch that will update your lifestyle.
Beyond traditional concepts of the watch.Updating and transforming people’s lifestyles.
Explore the concept of Eco-Drive Riiiver.
01
STORY - 01
CONCEPT
A life-hackable device that goes beyond ordinary concepts of what a watch is.
A life-hackable device that goes beyond ordinary concepts of what a watch is.
DESIGN SOURCE
ROUGH SKETCH 
IMAGE OF CODE BROWSER
Eco-Drive Riiiver is a watch that does much more than simply tell the time. It’s a life-hackable device that can be used and enjoyed in multiple ways. The only limit is your creativity. With a design inspired by code editors and terminal windows, editability is the watch’s most distinctive feature. Eco-Drive Riiiver gives users the freedom to customise the watch’s functions and to use the hands for more than just indicating the time.
We prototyped a wide range of designs before
deciding on the final version.
02
STORY - 02
DESIGN
A design that deliberately leaves room for users’ creativity.
A design that deliberately leaves room for users’ creativity.
A CONVENTION-DEFYING
DESIGN CONCEPT
The user sets
the watch’s functions.
Freedom is the most distinctive thing about Eco-Drive Riiiver. Users can customise the watch’s functions the way they want.
To express this characteristic of the watch as vividly as possible (and to show that it’s moved beyond the traditional time-telling role), we stripped away many of the standard watch markings and decorative elements to create a simple design that offers space: space for users to move in and do their own thing.
DESIGN DETAILS
Both hands the same length
In an ordinary watch, the hour hand is short and the minute hand long. But with Eco-Drive Riiiver, the hour hand and the minute hand are the same length. As a result, the hands are not limited to simply displaying the time. They can perform a range of other tasks, from telling you match scores to acting as a meter to measure things.
Same-colour push button
and subdial
For optimum visibility and easy operation, the push button and subdial are the same colour. A simple push of the push button is enough to change mode or to display alerts on the subdial. The design is focused on two things: the clear display of information and connectivity with other devices.
03
STORY - 03
PRODUCT ENGINEER
& PRODUCT DESIGNER
PRODUCT
ENGINEER &
PRODUCT
DESIGNER
Discover the thinking of the engineers and designers
behind the development of Eco-Drive Riiiver.
Discover the thinking of the engineers and designers behind the development of Eco-Drive Riiiver.
‘As much as possible, we wanted to hand responsibility for the functions of the watch over to the users. Space is a key design element. It’s about providing room for users to express their creativity.’
Daisuke Matsuoh
Engineer and System Architect
Citizen Watch Co., Ltd.
‘We thought hard about visibility and ease of operation in every aspect of the design: its stripped-down minimalism, the colours on the dial.’
Naoaki Okamura
Designer
Citizen Watch Co., Ltd.
A HIGH LEVEL OF VISIBILITY
FOR EASY CUSTOMISATION
Do more with your watch by
connecting to
the IoT platform Riiiver.
Riiiver is an IoT platform that works with a range of devices to connect up people, things and services. As a Riiiver-compatible device, Eco-Drive Riiiver offers new ways of experiencing time that go beyond ordinary concepts of the watch.
Connect to a range of
services and IoT devices
Linking your watch to Riiiver enables you to connect to a range of IoT devices and services. Many more ways to use and enjoy Eco-Drive Riiiver is the result. It’s a world of infinite possibilities far beyond the ordinary concept of a watch.
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