CITIZEN Sustainability

A better world.
For all. Always.

It all started from one tiny little seed.

Sustainability.
For over 100 years, since before sustainability even existed as a concept, our goal has always been to win people’s love and support.That’s why we chose the name CITIZEN and that’s what inspired us to create and cultivate our watches.

Whether through the many watches we’ve crafted or through our various technologies, such as Eco-Drive, the proprietary light-powered technology we’ve refined over almost half a century, we want to contribute to a better world.
For all. Always.
And that thought is still very much alive today, helping us to craft a better world right now.

Each individual second that our watches tell upon your wrist is taking us towards a better future.

In the years ahead, we at CITIZEN will continue to tend the tree of sustainability with loving care, to keep it lush, green and healthy.
It’s about making and sharing a better world.
For all. Always.

CITIZEN's 20 sustainable stories
spanning 100 years

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A watch for everyone

Before sustainability was a concept
it was one of our values

2

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A watch for the people and a better world

It started with a pocket watch

3

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The power of nature on your wrist

CITIZEN was the first to see
the potential of light

4

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All you need is light

CITIZEN Eco-Drive:
Our proprietary light-powered technology

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Runs for over six months.
Even in darkness.

The original running time of an Eco-Drive battery was 8 days.Today, it’s more than six months.

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A mountain’s worth of waste batteries.
Vanished! Gone!

Eliminating the need for disposable batteries is
a big win for sustainability

7

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Achieving both sustainability and beauty

The dial design of light-powered watches:
An evolution that’s still unfolding

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Boosting accuracy and functionality.
Cutting energy consumption.

Achieving accuracy of ± 1 second per year
and adding 20 plus functions

9

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Too good not to share

Life-extending AO oil:
Too good to keep to ourselves

10

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Inclusive watchmaking

Developing a watch for the blind and visually impaired

11

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Feels great on your wrist, even for those with allergies.

Super Titanium™：A CITIZEN proprietary
material that’s gentle on the skin

12

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It retains its lustre, even after years of use.

Super Titanium™ takes what life throws at it

13

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Passing something precious on to the next generation

The mechanical watch: Another sustainable solution

14

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The ‘new normal’ for watchmaking materials

Sustainable materials are the future

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Better for the end user.
Better for the manufacturer.

Responsible leather and paper

16

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Making responsible choices in minerals sourcing

Confronting environmental and human-rights issues head-on

17

20

More visibility and transparency in manufacturing:
Greater peace of mind

Disclosing CO2 emissions and managing hazardous substances

18

20

Digital means less waste

Digitising our instruction manuals

19

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Future actions we will take.
With you.

Practical sustainability initiatives

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