A better world.
For all. Always.

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Cultivating the ‘Tree of Sustainability’

Making watches that everyone can enjoy for a long time

The name CITIZEN has its origins in the idea of making watches that people everywhere will love and enjoy on a lasting basis.

It’s an idea with positive implications for the future of our planet and for upcoming generations.

We will carry on with our pursuit of sustainable watchmaking, crafting products for the whole world to use, love and enjoy.

A better world.
For all.
Always.

We will keep tending the ‘Tree of Sustainability’ with loving care so that is grows and flourishes.

And that’s a promise.

CITIZEN Sustainability

For Everyone

For Planet

Long Life

Materials

Action

1

A watch for everyone

2

A watch for the people and a better world

3

The power of nature on your wrist

4

All you need is light

5

Runs for over six months.Even in darkness.

6

A mountain’s worth of waste batteries.Vanished! Gone!

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Achieving both sustainability and beauty

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Boosting accuracy and functionality.Cutting energy consumption.

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Too good not to share

10

Inclusive watchmaking

11

Feels great on your wrist, even for those with allergies.

12

It retains its lustre, even after years of use.

13

Passing something precious on to the next generation

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The ‘new normal’ for watchmaking materials

15

Better for the end user.Better for the manufacturer.

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Making responsible choices in minerals sourcing

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More visibility and transparency in manufacturing:Greater peace of mind

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Digital means less waste

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Future actions we will take.With you.

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Cultivating the ‘Tree of Sustainability’