A watch for everyone
Before sustainability was a concept
it was one of our values
CITIZEN’s origins date back to 1918, when Kamekichi Yamazaki, our founder, set up the Shokosha Watch Institute.
Despite Japan’s dependence on imports, Yamazaki was determined to produce a domestically made watch. Knowing that creating a quality product would require skilled craftsmen, he established the Shokosha Watch School at the same time.
Our philosophy, that everyone deserves equal access to a watch, has served as our North Star throughout our 100-year-plus history. It’s a philosophy that has also inspired our values of sustainability.