A better world.
For all. Always.



Cultivating the ‘Tree of Sustainability’

Making watches that everyone can enjoy for a long time

The name CITIZEN has its origins in the idea of making watches that people everywhere will love and enjoy on a lasting basis.

It’s an idea with positive implications for the future of our planet and for upcoming generations.

We will carry on with our pursuit of sustainable watchmaking, crafting products for the whole world to use, love and enjoy.

A better world.
For all.

We will keep tending the ‘Tree of Sustainability’ with loving care so that is grows and flourishes.

And that’s a promise.