Since ancient times,
eagles and humans have lived and worked together.
Raised by a single master, eagles are loyal.
And with their superior vision and clarity,
they are always chasing their next prey
into the far beyond.

The CITIZEN is like an eagle.

It never stands still.
It challenges the unknown
in pursuit of the next ideal in timekeeping.

Designed as far more than a timepiece,
The CITIZEN aspires to be an integral part of your life.

The eagle mark on every timepiece symbolises
this quest for true partnership.

Crafting the next ideal

The eagle mark: a symbol of a twin commitment

The eagle mark: a symbol of a twin commitment

The symbol of The CITIZEN is an eagle with its wings spread wide. With their extraordinarily powerful eyesight, eagles can spot their prey from as far as 1,000 metres away. The eagle is thus a symbol of foresight and action based on a clear vision of the future. Since ancient times, the eagle has also worked in close partnership with humans.

It was these attributes that led us to adopt the eagle as the emblem of The CITIZEN’s twin commitments of “always looking ahead and pursuing the ideal” and “becoming an integral part of users’ lives.” The eagle mark is discreetly stamped on the dial, the crown and other parts of the watch.