Actions CITIZEN is taking

Sustainability was already one of our values over 100 years ago, before the concept even existed.
We believe that everyone deserves equal access to a watch.
That’s why CITIZEN has always tried to make watches that people worldwide can use and enjoy for a long time.
We want to help build ‘A better world. For all. Always.’
Starting with Eco-Drive, this sustainable spirit continues to inform our technologies today.