Our joint happiness is the outcome
of all the little choices that we make.
Every choice is a step on a new path.
Open the door. Step on through.
The new world in front of you is
the one we create.
Because the world is “us”.

The key to the future is in our hands.
New TiMe, New Me


What is New TiMe, New Me?

Even our smallest choices
help to make the world a happier place.
That’s the philosophy underpinning
New TiMe New Me,
a CITIZEN social good campaign
launched in 2019.
We’re working to build a sustainable future,
every single day.


Watches that open a door into the future

New TiMe, New Me
limited edition models

CITIZEN is launching new models
from xC and CITIZEN L.
These watches open a door into the future.