Even our smallest choices
help to make the world a happier place.
That’s the philosophy underpinning
New TiMe New Me,
a CITIZEN social good campaign
launched in 2019.
We’re working to build a sustainable future,
every single day.
CITIZEN is launching new models
from xC and CITIZEN L.
These watches open a door into the future.
We want to make the world a happier place.
And we’re starting
with how we make our watches.