The small choices we make can help
change the world for the better.
New TiMe, New Me is a social good campaign
that started in 2019.
What kind of world would you like to see?
We asked a range of people that question.
Let’s all work, slowly and steadily, for a better future.
Toyoshima & Co., Ltd.
Sales Planning SDGs Promotion and Support
A world that connects time, people, the future and the Earth
Head of the President’s Office
CITIZEN has started changing
how it makes watches
to help make a happier future for all.
Limited edition collaboration models
from xC and CITIZEN L.
Our ideas for watches
that will bring a smile to people’s faces
This limited edition comes from
a collaboration with AFRIKA ROSE,
a Tokyo florist specialising
in fair-trade African roses.
It’s always time for something new
Make up your mind to be brave.
Put on the watch.
Embrace its positive energy.
xC is all about empowering you .
Making the ocean beautiful for
That’s the thinking behind this limited edition
we created with ethical accessory brand
A watch as beautiful as our planet.
Both inside and out.
CITIZEN wants to make a better world
The brand we’ve chosen to
spearhead those efforts is CITIZEN L.
As a manufacture, CITIZEN believes in
sustainable manufacturing that treats people
and the environment with respect .